Augmented Reality (AR) in Retail and Apparel – Thematic Research: Industry to Reach $152 Billion by 2030 – ResearchAndMarkets.com – Business Wire

DUBLIN–(BUSINESS WIRE)–The “Augmented Reality (AR) in Retail and Apparel – Thematic Research” report has been added to ResearchAndMarkets.com’s offering.

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth nearly $7 billion in 2020, the global AR market will reach $152 billion by 2030, according to publisher forecasts. This growth is in part due to the hype surrounding the metaverse.
Internationally renowned retailers have announced their ambitions to enter the metaverse to increase brand awareness and appeal to a tech-savvy younger consumer base. AR is considered one of the primary gateways into this first iteration of the metaverse. It is a more accessible technology for many consumers, almost all of whom have smartphones and can access applications that use AR filters (digital overlays placed in real-life settings). However, these are very rudimentary use cases of AR, and the metaverse is a long way off becoming mainstream or accessible to most consumers and retailers.
Key Highlights
Scope
Augmented reality is not just a fun gimmick, but instead an unavoidable theme for retailers across all channels and countries who wish to integrate into the digital space, engaging younger more digitally native consumers. This report breaks down the value chain for augmented reality, the leaders for this theme in retail, and provides an overview of how this technological theme helps to alleviate some of the main challenges facing retailers. This report provides market forecasts until 2030, breaking it down between enterprise and consumer applications.
Reasons to Buy
Key Topics Covered:
Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/r/unnpj5
ResearchAndMarkets.com
Laura Wood, Senior Press Manager
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ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./ CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

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