Augmented reality (AR) market size to increase by USD 157.21 billion: 37% growth to originate from North America – Technavio – Yahoo Finance

NEW YORK, Dec. 1, 2022 /PRNewswire/ — The Augmented Reality (AR) Market by Application, Component, and Geography – Forecast and Analysis 2023-2027 report has been published by Technavio. Market growth is estimated to accelerate at a CAGR of 28.71% and register an incremental growth of USD 157.21 billion during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download A Free PDF Sample Report
Regional Analysis
By region, the global augmented reality (AR) market is segmented into APAC, North America, Europe, the Middle East and Africa, and South America. North America is estimated to contribute 37% to the growth of the global market over the forecast period. The increased investments in advanced technologies and the rising adoption of AR by large companies in healthcare, logistics, manufacturing, and defense is driving the growth of the regional market.
Company Profiles
The augmented reality (AR) market report includes information on the key products and recent developments of leading vendors, including:
Alphabet Inc.: The company offers augmented reality solutions such as Google Lens.
Dynabook Inc.: The company offers augmented reality solutions such as dynaEdge AR Smart Glasses.
Facebook Inc.: The company offers augmented reality solutions such as Oculus Quest.
Inglobe Technologies Srl: The company offers augmented reality solutions such as AR media.
Marxent Labs LLC: The company offers augmented reality solutions such as WebAR OnDemand.
Maxst Co. Ltd.
Microsoft Corp.
PTC Inc.
Qualcomm Inc.
To gain access to more vendor profiles available with Technavio, buy the report!
Market Dynamics
The market is driven by factors such as increasing investments in AR technology, rising demand from various application segments, and the increasing adoption of AR-enabled smart glasses. However, privacy concerns over AR technology are hindering the market growth.
Competitive Analysis
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample
Market Segmentation
By application, the market is segmented into enterprise, retail, media and entertainment, healthcare, and others. The entertainment segment accounted for the largest share of the market in 2022.
By geography, the market is segmented into APAC, North America, Europe, the Middle East and Africa, and South America. North America held the largest share of the market in 2022.
Related Reports:
The augmented reality in retail market study is a comprehensive report with in-depth qualitative and quantitative research evaluating the current scenario and analyzing the growth of 39.0 and a CAGR of 41.7% with the market size increasing by USD 9.24 billion during the forecast period 2021 to 2026. The use of AR technology to make advertising more effective is notably driving augmented reality in retail market growth.
The augmented and virtual reality in healthcare market size is expected to increase by USD 6.55 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 29.13%. The growing demand for healthcare services is notably driving the augmented and virtual reality in healthcare market growth, although factors such as infrastructural and integration issues may impede the market growth.
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What are the key data covered in this augmented reality (AR) market report?
CAGR of the market during the forecast period 2023-2027
Detailed information on factors that will drive the growth of the augmented reality (AR) market between 2023 and 2027
Precise estimation of the size of the augmented reality (AR) market and its contribution to the parent market.
Accurate predictions about  upcoming trends and changes in consumer behavior
Growth of the augmented reality (AR) market industry across North America, APAC, Europe, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive details of factors that will challenge the growth of augmented reality (AR) market vendors
Augmented Reality (AR) Market Scope
Report Coverage
Page number
Base year
Historic period
Forecast period
Growth momentum & CAGR
Accelerate at a CAGR of 28.71%
Market growth 2023-2027
USD 157.21 billion
Market structure
YoY growth (%)
Regional analysis
North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution
North America at 37%
Key countries
US, China, Japan, Germany, and UK
Competitive landscape
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
Alphabet Inc., Atheer Inc, Dynabook Inc., Facebook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., and Sony Group Corp.
Market dynamics
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of Contents:
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
4 Historic Market Size
4.1 Global augmented reality market 2017 – 2021
4.2 Application Segment Analysis 2017 – 2021
4.3 Component Segment Analysis 2017 – 2021
4.4 Geography Segment Analysis 2017 – 2021
4.5 Country Segment Analysis 2017 – 2021
5 Five Forces Analysis
5.1 Five forces summary
5.2 Bargaining power of buyers
5.3 Bargaining power of suppliers
5.4 Threat of new entrants
5.5 Threat of substitutes
5.6 Threat of rivalry
5.7 Market condition
6 Market Segmentation by Application
6.1 Market segments
6.2 Comparison by Application
6.3 Enterprise – Market size and forecast 2022-2027
6.4 Retail – Market size and forecast 2022-2027
6.5 Media and entertainment – Market size and forecast 2022-2027
6.6 Healthcare – Market size and forecast 2022-2027
6.7 Others – Market size and forecast 2022-2027
6.8 Market opportunity by Application
7 Market Segmentation by Component
7.1 Market segments
7.2 Comparison by Component
7.3 Hardware – Market size and forecast 2022-2027
7.4 Software – Market size and forecast 2022-2027
7.5 Market opportunity by Component
8 Customer Landscape
8.1 Customer landscape overview
9 Geographic Landscape
9.1 Geographic segmentation
9.2 Geographic comparison
9.3 North America – Market size and forecast 2022-2027
9.4 APAC – Market size and forecast 2022-2027
9.5 Europe – Market size and forecast 2022-2027
9.6 South America – Market size and forecast 2022-2027
9.7 Middle East and Africa – Market size and forecast 2022-2027
9.8 US – Market size and forecast 2022-2027
9.9 China – Market size and forecast 2022-2027
9.10 Japan – Market size and forecast 2022-2027
9.11 Germany – Market size and forecast 2022-2027
9.12 UK – Market size and forecast 2022-2027
9.13 Market opportunity by geography
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
11.3 Landscape disruption
11.4 Industry risks
12 Vendor Analysis
12.1 Vendors covered
12.2 Market positioning of vendors
12.3 Alphabet Inc.
12.4 Atheer Inc
12.5 Dynabook Inc.
12.6 Facebook Inc.
12.7 Inglobe Technologies Srl
12.8 Marxent Labs LLC
12.9 Maxst Co. Ltd.
12.10 Microsoft Corp.
12.11 Optinvent
12.12 PTC Inc.
12.13 Qualcomm Inc.
12.14 RealWear Inc.
12.15 Samsung Electronics Co. Ltd.
12.16 Seiko Epson Corp.
12.17 Sony Group Corp.
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
13.3 Currency conversion rates for US$
13.4 Research methodology
13.5 List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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