Augmented Reality Is What's in Store for Commerce – The Wall Street Journal

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https://www.wsj.com/articles/augmented-reality-is-whats-in-store-for-commerce-11650466244
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Augmented reality could completely change how you shop, but don’t expect it to dramatically change where you do it.
For a second there, it looked like bricks-and-mortar shopping would become a permanent casualty of the pandemic. E-commerce business boomed. Platforms like Shopify empowered physical stores to move online and consumers to purchase goods in just a few clicks. But it might be that nothing quite compares to being able to touch, smell and try before you buy. Technology will inevitably fill some of the gaps, but much of its utility could actually be in physical stores.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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