Brands say ‘Hum aapke hai Comic-Con’ – ETBrandEquity

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalize content and targeted ads, analyze site traffic, and understand where our audience is coming from. You can also read our privacy policy, We use cookies to ensure the best experience for you on our website.
From Meta to Bingo Mad Angles, brands put their best foot forward to engage fictional entertainment fans with augmented reality (AR), virtual reality (VR) and metaverse. Where different sides of the Meta booth displayed various reel backgrounds and themes, Otrivin asked kids and adults to draw their idea of ‘My Future Hero’ with pollution pencils
As per the FICCI-EY report 2022, CTVs increased to 10 million in India and are predicted to increase to 40 million by 2025. In another report by PriceWaterhouseCoopers (PWC) Media and Entertainment Outlook 2020, India has emerged as the world’s fastest-growing OTT market. Over-the-Top streaming further includes internet advertising, video games, e-sports, music, radio, and podcasts, all of which are expected to see an increase in revenue in the coming years.
News
See whats happening in Marketing & Advertising right now
Exclusive
Read and get insights from specially curated unique stories from editorial
Leaders Speak
Business leaders sharing their insights
Events
Explore and discuss challenges & trends in India’s leading B2B events
Awards
Recognise work that not only stood out but was also purposeful
Webinars
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter

By continuing you agree to our Privacy Policy & Terms & Conditions
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
Download ETBrandEquity App
Save your favourite articles with seamless reading experience
Get updates on your preferred social platform
Follow us for the latest news, insider access to events and more.
About Us
Contact Us
Newsletters

source