How Augmented Reality Delivers Real Value – Adweek

Augmented reality (AR) promises to bridge the gap for consumers moving between the physical and digital worlds. And as marketers move into the metaverse, AR has become an easy-to-execute and accessible way to get there.

Our latest guide, “The Practical Playbook for AR Success,” provides a clear roadmap for taking advantage of AR. In particular, it looks at Web-based augmented reality (WebAR), and how it is being used to deliver experiences that are immersive, accessible and delivering results across the marketing funnel.
The guide includes:
Ready to put AR to work for your brand? Download the guide.
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