Laura Mercier Makes Metaverse Debut – Retail & Leisure International
Laura Mercier is now offering a highly interactive metaverse shopping experience as the cosmetics brand is opening World of Beauty, its first virtually experiential e-commerce presence.
Working with metaverse platform Obsess, Laura Mercier is utilising web-based virtual reality (VR) and augmented reality (AR) to offer an HD-quality, 3D and 360-degree metaverse experience.
The World of Beauty features three interactive virtual rooms, all designed with the brand’s Parisian aesthetic in mind. The virtual store is unveiled to shoppers with a narrative from founder Laura Mercier, sharing background on her career and the brand.
The first room offers an introduction to the Laura Mercier “Flawless Face” technique of applying cosmetics, taking shoppers through the steps and products with a virtual shade finder.
The second room provides curated selections of products with a direct path to check-out. The final portion of the experience showcases the Laura Mercier holiday collection “Wrapped with Love” with an interactive 3D unboxing. The platform also offers an interactive hide-and-seek game providing shoppers with gamified elements to encourage trial and purchase via mini-product giveaways.
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