Perfect Corp. Partners with Avon to Bring Personalised Product Recommendations and AR Virtual Try-On to Over 400 Makeup Products – Yahoo Finance

Avon integrates cutting-edge AI & AR-powered virtual make-up try-on technology to help customers find their perfect product match
LONDON, November 28, 2022–(BUSINESS WIRE)–Perfect Corp. (NYSE: PERF), the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, today announces that it has extended the partnership with the leading beauty brand Avon, to launch a virtual try-on (VTO) online shopping experience in nine initial markets, including the UK. The immersive shopping experience is powered by Perfect Corp.’s award-winning technology, allowing customers to experiment with various beauty products virtually to find their perfect product match.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221128005209/en/
Perfect Corp. Partners with Avon to Bring Personalised Product Recommendations and AR Virtual Try-On to Over 400 Makeup Products (Photo: Business Wire)
Virtual Try-On Experience Supports Avon’s ‘Open Up & Grow’ Strategy with Enhanced Shopping
Initially launching in the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey, the virtual try-on experience provides Avon shoppers with an interactive and personalised shopping experience. Through Perfect Corp.’s AI and AR virtual try-on technology, Avon’s customers are able to instantly try on products via their mobile camera or webcam on desktop, seeing products come to life with hyper-realistic results. Avon reps are also able to offer their customers an enhanced high-touch shopping experience. In the UK, the VTO experience will be available for over 400 products, across Avon’s collection of lip, eye, and face makeup.
“This type of beauty technology isn’t widely available in the mass beauty market. Until now, it has only been prestige brands offering this type of brand experience.” Says Alex Long, Head of Omnichannel Global Marketing at Avon, “We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalised experience and be confident in their purchase.”
Cutting-Edge Sustainable AR Beauty Tech Enhances the Avon Consumer Journey
Perfect Corp.’s true-to-life AR try-on utilizes patented AgileFace® technology to automatically identify users’ unique facial features, such as eye and eyebrow shapes, to deliver the most realistic virtual try-on experience.
Integrating Perfect Corp.’s precise VTO solution will allow Avon to offer its shoppers and Reps a hyper-realistic virtual beauty experience. VTO experiences are proven to increase customer purchasing confidence as well as digital engagement by allowing shoppers to try on products instantly and seamlessly through a digital platform. As no physical product is used, virtual try-on also provides a sustainable and hygienic beauty testing experience, which is top of mind for many consumers with increased concerns around product waste and sustainability.
Avon Leverages Digital Innovation to Drive Customer Engagement and Purchasing Confidence
“As consumers turn to brands for tailored product advice and recommendations, AI and AR technologies have become more important than ever before,” said Perfect Corp. founder and CEO, Alice Chang. “We are thrilled to be working with Avon International to bring the power of these technologies to its customers in a truly personalised and immersive way. We are looking forward to seeing how this technology will allow the business to grow and thrive even further”.
“At Avon we have millions of customers around the world and are constantly re-evaluating the ways we can best serve them and drive confidence in their product choices,” adds Alex Long at Avon. “We are proud of being an early adopter of beauty technology and understand the important role it has for the modern beauty shopper. We are delighted to be partnering with Perfect Corp. to offer our Reps and customers this technology which will be a valuable asset to the business and help us drive further growth and customer satisfaction.”
About Perfect Corp.
Perfect Corp. (NYSE: PERF) is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalised, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com
About Avon
Avon has been doing beauty differently for over 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis. Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation we’ve donated over $1.1 billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura &Co Group. Learn more at www.avonworldwide.com.
Avon does not test products or ingredients on animals anywhere in the world and has been working on the acceptance of alternative testing methods without animals for three decades, to learn more visit https://www.avonworldwide.com/about-us/our-values/policies-positions/animal-welfare
View source version on businesswire.com: https://www.businesswire.com/news/home/20221128005209/en/
Contacts
Press
Perfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/consumer/blog
Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
USA: Jacqueline Agudelo at contact_pr@perfectcorp.com or by phone +1 917-935-8232
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651
China: Winter Zhang at Winter_zhang@perfectcorp.com or by phone: +86-166-2139-1855
UAE: Moushmi Bhatia at contact_pr_uae@perfectcorp.com or by phone: +971 (0) 56 896 5253
Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com
Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com or by phone: (+521) 5512491739
United Kingdom: Will Parrott at contact_pr_uk@perfectcorp.com
AVON United Kingdom: Emily Robinson at Emily.robinson@avon.com
Related Quotes
PFGC vs. SOVO: Which Stock Is the Better Value Option?
Cybersecurity stocks have underperformed vs. the S&P 500. But cloud security companies may be better positioned as corporate budgets tighten.
The best 5G stocks to invest in will change as smartphone apps, enterprise services and the metaverse develop over time.
On-chain researcher Lookonchain warned of selling pressure in ether after a whale moved large amounts of the cryptocurrency to Binance.
New Twitter owner Elon Musk said Saturday that sign-ups on the platform are at an all-time high as he previewed a slew of changes coming for "Twitter 2.0."
DeFi protocols rely heavily on centralized exchanges to be able to function and it would likely take a long time until price discovery shifts from centralized to decentralized exchanges, JPMorgan said.
Signups were averaging over two million per day in the last seven days as of Nov. 16, up 66% compared to the same week in 2021, Musk said in a tweet late on Saturday. Reported impersonations on the platform spiked earlier this month, before and in wake of the Twitter Blue launch, according to Musk. Musk, who also runs rocket company SpaceX, brain-chip startup Neuralink and tunneling firm the Boring Company, has said that buying Twitter would speed up his ambition to create an "everything app" called X.
Customers can now access Comcast Business’ connectivity, networking and security solutions at New Mexico’s critical interconnection point
Financial privacy is useful for dissidents in extreme situations. But nobody should have to justify keeping their personal lives private, says our columnist.
The Havasupai Tribe, known as the most remote tribal community in the lower 48 states, will soon be less remote thanks to upgraded internet
We found four top-rated kits on mega sale — but the deals end tonight.
In an otherwise gloomy industry, Genuine Parts (GPC) and LKQ Corp (LKQ) appear better-positioned, thanks to their strategic buyouts and investor-friendly moves.
(Bloomberg) — Chinese stocks listed in the US rose Monday, bucking a broad market selloff, amid stronger-than-expected earnings, newly-announced housing support measures and speculation that nationwide protests could hasten a shift away from Covid Zero policies.Most Read from BloombergApple Faces Deficit of 6 Million IPhone Pros on China TumultNext Covid-19 Strain May be More Dangerous, Lab Study ShowsThere’s a Job-Market Riddle at the Heart of the Next RecessionThe Nasdaq Golden Dragon China I
Hong Kong-listed casino stocks are up in early Asia trade after the Macau government renewed the licenses of the six casino operators currently registered in the city for another 10 years. SJM Holdings Ltd. rises 7.6%, MGM China Holdings Ltd. surges 13%, Melco International Development Ltd. is up 7.2%, Sands China Ltd. gains 5.9%, and Galaxy Entertainment Group Ltd. edges 0.8% higher. Casino operator Genting Malaysia Bhd., which had emerged as a surprise seventh bidder, had its license application rejected.
Charles Schwab crossed a buy point as the brokerage rallies on strong stock trading activity and high interest rates.
Crypto prices dived amid continued market contagion triggered by the FTX collapse earlier this month. Crypto Markets Today is CoinDesk’s daily newsletter diving into what happened in today's crypto markets.
"Mr. T" refused to comply with Cubik Partners' “fun” values that the court said involved engaging in excessive drinking and other problematic behaviors.
Mortgage fairness for Black Americans is no better today than it was thirty 30 years ago. For Native Americans, it is much worse.
Stocks and bonds have slumped in 2022, with the S&P 500 dropping 16% and the Bloomberg bond index sliding 13%.
(Bloomberg) — Etsy Inc. is proving to be something of a breakout star among e-commerce stocks in the second half of the year, as the company’s business model helps it dodge much of the inflation that has pushed up costs at online merchants such as Amazon.com Inc. Most Read from BloombergApple Faces Deficit of 6 Million IPhone Pros on China TumultNext Covid-19 Strain May be More Dangerous, Lab Study ShowsThere’s a Job-Market Riddle at the Heart of the Next RecessionShares of the Brooklyn-based r

source