Startup puts VR in the backseat of a car – Axios

Image: Holoride
Using a virtual reality headset while riding in a car sounds like a recipe for nausea, but one startup is betting it's an experience people will pay for. Holoride, an Audi spin-off, is launching a $700 software and hardware combo Wednesday that synchronizes games and videos to the motion of a car.
Why it matters: Virtual reality is still searching for its market. The car may sound like an unlikely place for it, but there are a lot of teenagers being driven around by their parents out there, and Holoride thinks they might be up for a VR adventure.
How it works: Holoride gets data from the car via Bluetooth and uses the turns and twists of the road as action within its built-in game or, when video is playing, to stabilize the image.
First person: I had a chance to try out Holoride last week and found it quite comfortable. It was entertaining to see the gameplay shift as the car made turns around my neighborhood, though I'm not sure how long I would be interested in playing "Cloudbreakers," the lone first-person shooter game that the company has customized to incorporate the car's motion.
Between the lines: Company officials said they expect the main use initially will be watching videos being mirrored from the Android phone.

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