US' Cult&Rain launches metaverse store & 250 core collection sneakers – Fibre2fashion.com

The brand has created a first-of-its-kind metaverse shopping experience, where customers can purchase physical goods and digital collections inside Cultr Shop, a dedicated area within its Cultr World metaverse, Cult&Rain said in a press release
For the first time, customers will be able to order Titan sneakers in colourway black and white, Vega sneakers in colourway all black, and Atlas sneakers in colourway all white. Every sneaker will ship with Cult&Rain’s radical Hex Box packaging.
"We believe the future of shopping lies within social and metaverse commerce. For our seasoned collectors and curious Web3 users, the Cultr Shop experience provides a radical yet intuitive shopping UX. We are pushing boundaries of a virtual social shopping experience, yet very easy to use and transact," said George Yang, founder of Cult&Rain.
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